The Secret About Overnight Success That No Guru Wants to Tell You
Winning clients is not about deploying some amazing marketing tactic. But hard-won self-knowledge will help you choose wisely, and then your client attraction has a real chance.
What Does Success Actually Look Like?
The richest star on YouTube is a 7 year old boy. He makes 22 million dollars a year reviewing toys.
True but amazing, yes? And just seductive enough to make you wonder. Could the lightning bolt of success strike twice in the same place?
This is the problem with lightning. It pays no attention to what we want. It obeys a different set of laws.
But there is a set of success laws that work with patient predictability. They’re open to you and me and everyone we know.
A small, happy band of entrepreneurs has been following a few of these success laws for several years, right on this website.
Here is one of them:
Who we are determines what we see.
THEN
What we see determines what we do.
THEN
What we do determines what we get.
In fact, there is no such thing as an overnight success. Nature needs time to organize herself according to who you are, then what you see from that and then what you do from that.
The growth process is no different for us than for an oak tree, and no amount of coaxing can make it grow faster.
Slow, steady progress that leads to your complete transformation over time. The progress, for many a service provider, that leads to spending more time doing what they love and less time marketing themselves, often requires mastering a few marketing tools, like video.
It involves an understanding of psychology, messaging and technology and the best way we’ve found to facilitate this mastery in the fastest, most natural way possible takes place inside something we call The Inner Circle.
Maybe that’s why our members stay for years. They recognize the changes taking place within, and they know where this leads.
And now it's time to open the doors again...
Now Open For a Limited Time |
The Inner Circle
Though it is our most important program, we rarely open it to new members. The last time was in 2014.
That's because with 20 or more people showing up at once it would not be possible to serve them at the level they deserve.
So why are we opening now, even for a limited time?
Because we're adding more groups. This way we can keep our setting as intimate as it has always been. We'll never have more than 10 members assigned per group.
It doesn't scale, but it works beautifully.
What Is The Inner Circle?
The Inner Circle is a small group marketing ecosystem incubator that helps you know what marketing piece to create next, how to make it, how to promote it and how to put it into a selling sequence that delights your audience. And then do it again and again and again.
After a little while you realize that you've gotten pretty good at it; that things have gotten a little easier, that you've gained confidence. Or even that influencers want to talk to you and find out how you're doing what you're doing.
And that more customers automagically find their way into your world.
It all starts inside a bi-weekly hour-long Zoom session with 5 - 7 people focusing on a pertinent topic adapted to that group.
It sounds simple because it is. And it's based on a bald truth that those willing to see and work things through are far more likely to realize their visions than those who sit around dreaming about riches.
Inner Circle provides a special environment in which they can get the new information, yes, but also see how it is most likely to affect their audiences.
And after having practiced, honed and refined this seeing process for the last 7 years, I'm ready to offer it to more people willing to find out what they can REALLY do.
This unique combination of live teaching, mastermind, membership site, full-length courses, personal coaching and marketing accelerator is designed to help make all your marketing, including video, as welcome to your audiences as the perfectly crafted ending to their favorite movie.
Let's look at everything you enjoy on our oasis in the marketing desert.
Elements of The Inner Circle
Create Shockingly Good Videos and Place Them Into an Automated Path of Attraction...No Matter Your Experience Level
THE VIDEO LAUNCH CODE
Video marketing and production training that's as much about you as it is about video. It's the firm foundation of everything you'll ever do in video marketing.
Get really good at shooting with your camera, setting up your microphone, writing scripts that convert, editing great-looking videos and getting all the right views.
Use video in an automated path of attraction that respects your audience while demonstrating how there is no one who can help them nearly as well as you.
With one new module opening up each month you are a member, you'll have personal coaching every step of the way. No limits, no restrictions!
Worth $997
Be Your Fearless, Compelling, Attractive and Comfortable Self on Camera.
MASTER OF VIDEO PRESENCE
Steve's very personal course on getting all you can out of being who you are on video. It's an authentic exploration of your persona, discovering your energy type, the Roles you play in life and how to adapt them to being on camera.
It's a life-changing course, as it takes you from sweaty newbie to cool and comfortable on-camera pro.
Worth $997
Your All-Access Pass to Hundreds of Hours of High-Level Deep-Dive Training on Marketing & Video Production Completely Exclusive to Inner Circle
ARCHIVED EPISODES
Training in social media, content marketing, advertising, scriptwriting, video production, being on camera, producing webinars and all kinds of other marketing strategy; like the best way to do Facebook posts and ads, how to translate content marketing into dollars and cents and streamlining your workflow so it doesn't eat you alive.
We demystify the complex, so you can get results.
All the past training is searchable by topic, so you can easily find what you're looking for.
Check below for a partial list of topics on which we've done deep dives and to which you will have immediate access.
Worth $10,000
A Partial List of Archived Episodes
Practice sessions on conducting your webinars
Direct marketing for consultants
The Platform Way of content marketing
Getting clarity on who you’re talking to
The finer points of green screen in small spaces
Choosing your pillar ideas
Laying out the client journey
The Big Fish marketing sequence
Increasing conversions and showup rates on webinars
weaving teaching into video storytelling
Creating suspense in video
Scaling a web video series
Video challenges with WordPress themes
The simple method for creating tag lines
Designing a home page that tells your story
Frameworks that make it easy for your customers to choose you
The 3 elemental forces you can use to create content
How to warm up a cold list
The initiation series
Marketing funnels for products up to $500
The 3 stages of video in business
Your ideal Role on camera
Understanding Video SEO
Getting our member’s videos top rankings
Developing videos for the Content Carousel
A Shooting Intensive for members
Finding the best keywords for your business
Using Video SEO principles to rank your website
Self-Mastery in Marketing
Becoming a Category of One
Lighting greenscreen for 4K video
Teleprompter vs. Off-the-Cuff videos
Videos at the top and bottom of the funnel
Projecting Attitudes in Persona
Being an Original vs. copying success models
The Content Carousel fine points
Designing better Facebook ads
Video codecs, wrappers and frame rates
The 4 elements of trust
The best videos for Facebook
Teleprompters for smaller cameras
Free resources for content marketing
Editing greenscreen videos
Setting better goals
Competing with large corporations
How to deliver massive value
Editing options for 4K footage
Matching ads to the right awareness levels
Creating trailer videos for Facebook, YouTube and Pinterest
The Stanislavski Marketing Method
3 authority-building strategies
Getting zillions of views on YouTube
Truth in advertising
Pre-attention factors in visual media
SEO in The Content Carousel
Reviewing ePublishing platforms
Selecting beliefs for your marketing ideas
GDRP issues
Sales calls that don’t give up your expert status
How themes, topics and beliefs power your videos
Transforming a sales process into an automated marketing sequence
Workshops on landing pages
How to do Google Video Ads
How to supercharge your video SEO
Client-centered copywriting and advertising
The 10 storyforms you can use in video marketing
The 14-point checklist for using music in your videos
And much more…
Getting in the Trenches With Steve And Applying What's Working Today to YOUR Business
Bi-Weekly Training and Mastermind
This is the heart of the Inner Circle. We take the first part of our time to learn about a marketing or video concept that everyone is hot to know about. From scriptwriting to list-building to Google Ads to product funnels, we've probably touched on it at least once or twice.
But these calls are really reserved to take this information and apply them to your goals and campaigns. We leave no room for confusion or doubt. You'll get your questions answered and coaching on whatever you've got cooking.
Most of our Inner Circle members put the highest value on this part of the program. Why? Clarity and focus.
When you're in the trenches and don't know what to do next, clarity is priceless.
You simply will not find this level of access, support and guidance in any other member forum, group, course or even a 5-figure Mastermind.
Worth $15,000/yr.
Personal Guidance and Consistent Feedback on Your Videos and Your Marketing Campaigns
the GreenRoom
For many teachers online, a forum is an add-on and running it is just an afterthought. You discover that when you try to get your questions answered and 6 months later you can still hear the crickets.
For me our Greenroom forum is another way for you to have access when you need it. I don't want people struggling unless it's existential. No struggles with marketing allowed!
So...no question is too small or too large in the Greenroom. From learning the ideal resolution of a YouTube video to the subtlety of a video launch freebie, we cover the gamut of production and marketing.
Bring your videos in for critique and review by Steve and the whole crew.
Get helpful, kind feedback from fellow members in our private, non-Facebook forum. All with an eye toward creating the sharpest, leanest, most profitable videos and marketing in your industry.
Worth $2,500/yr.
Giving You the Best Possible Start By Helping You Set Realistic But Stretchy Goals
Personal Assessment
New members get a one-hour private consult with me (Steve). I like to spend this time learning about your business so that we can assess your needs and begin designing your marketing plan, including how videos will fit into the mix.
We'll establish benchmarks, then stay accountable to each other to hit them.
You'll come out of this meeting confident in your approach and eager to take the next steps, knowing you'll be supported all the way.
And of course you'll be better prepared to take full advantage of what Inner Circle has to offer.
Worth $800
New Member Benefit for 2019
One of our most in-demand features has been high-quality animations for the videos our members create. Now they can get a branding animation free of charge, which we'll create together.
And what a selection from which to choose!
Live-Action Branding
3D Animated Branding
Intro Branding
Why I Started Inner Circle
After 5 years teaching in college on the tenure track, I ventured out into the "real world", where I found I could use video to help a multi-national sell millions of dollars worth of goods and services, and spent the next 10 years honing that skill.
Turns out that was as easy as falling off a turnip truck compared to what came next.
When YouTube opened for business, it was clear to anyone paying attention that the opportunity for SMBs to capture mindshare was about to grow exponentially, but only if they understood the power of the moving image. So I left the corporation and started my own shop. I figured it would be easy-peasy. Wow. To this day I find it hard to believe anyone could have made more silly mistakes and bad decisions than I did during that period.
I finally discovered how I was getting it all backwards.
I had been going for persuasion gold when I should have been paying more attention to being of ever-greater service. (You can go for the gold if you have an infinite amount of energy and don't care who gets hurt along the way.)
Since then I've helped thousands of small business owners create an authority presence online, but more importantly, how to make their audiences feel good about getting their marketing.
And of all the things I do, Inner Circle is often the most valuable to people. For some reason I have the ability to hear the problem behind the problem and come up with a quick solution. Sometimes it's a marketing thing. Sometimes a technical block. But almost always I find the seed of the solution is within the person who has the problem.
It's a unique alignment of my abilities and resources combined with my client's resources and it most likely goes back to my teaching days. I'm never happier than when I'm solving a tough problem for one of our members. It's a happy partnership and one I will never take for granted by admitting hundreds of souls into the Inner Circle.
This is something that works precisely because it does not scale. And I'm good with that.
How It Works
Imagine showing up twice a month for a very intimate call. During the first part of the session you enjoy learning about a marketing topic framed in the language and strategy of attraction, growing your knowledge of how to create your own marketing.
But wait. Something about the way this topic is being presented just brought up a question for you.
This is where most live sessions fall apart; the kind where they stuff 300 people on a single call. So the guru is justifiably (because he has created that condition) much too busy to answer unless perhaps your question has been submitted in advance and you win some kind of answer lottery. I know it's supposed to make people feel special. Not me. It makes me feel needy and resentful that I paid for something I can't get.
In Inner Circle there are no more than half a dozen or so people in this coaching session and your question is interesting to everyone, because they all love getting more than one perspective on something.
You get all the time you need to get support on whatever's holding you back. And you find that the problems you're getting solved here are not unique. Nearly everyone participates, and the conversation is enriched by these observations and additional questions.
You leave with a clear plan and a new sense of purpose.
If new questions come up on this or any other topic, we continue the conversation in The Greenroom, our private forum, so the conversation only ends when you're settled with it.
And actually, if a deeper learning is needed, it will be accommodated, either by an hour or two among the hundreds of hours of training already on the site, or with new training created just for Inner Circle members.
Now repeat twice a month until you're thoroughly transformed into the marketer you always knew you could be.
That's Inner Circle.
From Our Clients...
Before I started working with Steve, I knew that video marketing was vital for my business, but I didn’t know where to begin, and I was self-conscious in front of the camera. Now, I’m happy that I’ve made a marketing video that I’m really proud of, feel much more comfortable on camera, and, most important to me, feel really supported and empowered to continue improving.
I receive direction from Steve not only on improving my videos but also (and this is BIG) support and direction to improve my business. It’s personal and geared to me. As a result, I can apply what I’m learning.
My favorite thing about being in the Inner Circle is that I not only receive personal attention about my videos and my business, but also, Steve keeps notes so he remembers things that are important to me, with the result that he can help me with the direction I’m going in.
I don’t know where else I would get what I’m getting in the Inner Circle.
Carol Anne Chapman Carol Chapman Live
The Visible Authority is a uniquely interesting source of video application information creatively blended with actionable business and marketing ideas.
Steve’s professional approach has provided an important boost to our business planning and has prompted meaningful adjustments to our development programs.
The Visible Authority keeps delivering an unequaled series of business and insightful personal interconnections that we truly value.
Richard Mowrey The Merger Mentor
Mastering video is essential when you are trying to build relationships across the web. And Steve at Visible Authority is an expert at teaching you what to do – and encouraging you to do it. It’s made a tremendous difference for me.
Vernon Riley Smart Marketing Reports
I was a miserable camera shy newbie, who could not read a script right, let alone writing a script, nor making any video. Now, I have my own weekly HOA show with my buddy in Italy. Recorded more than 50 HOA videos by now (in 6 months). I created a membership site for my Healing Course with over 40 videos in the same time.
I am amazed by Steven’s way of showing up and be available for us without fail. I love it! I gain more experience and inside knowledge about all aspects of on-line marketing, video making, social media, sales funnel technology, the weather in Oregon and how I can cope with too many things on my plate. He handles it all!
Margherita Crystal Lotus The Crystal Lotus
I have been growing and selling more than ever. 60% of my digital programs are video-based — and I learned how to do it from you!
Jaime Miller English Success Academy
Working with Steve is like a breath of fresh air. He’s a font of knowledge and I’ve learned skills in scripting, editing, lighting, green screen and camera presence.
As a result in the 9 months since I started Steve’s program, I’ve produced 46, 3 to 5 minute videos, many of which have had thousands of views on LinkedIn (our primary market) as well as Facebook and Youtube.
I now have a production line which produces a video a week. The videos attract prospects into our orbit. So if you want to move into creating videos for your business and feel stuck, I really recommend you reach out to Steve and get his help. He is very patient and generous with his knowledge and time. Trust me, you won’t look back.
Rashid Kotwal Revealed Resources
What Makes The Inner Circle Different?
Most member's groups in the marketing world are deadly serious. After all, we’ve got MONEY on the line, people!
But Inner Circle takes a different view. Money is a weird energy thing that when you focus on it, it runs away. It's better to serve and let money be the by-product of service. And that's what we focus on.
So really, our biggest difference is that we’re more fun, though the reason is serious.
We believe marketing is leadership.
Wrapped around and built into every technique we practice is a core concept.
You can’t lead others to freedom until you’re free.
That might seem obvious. But when it comes to their own businesses, for too many people it often isn't so obvious. This is why so many membership groups are full of fearful folk whistling past the graveyard...
Taken out of context, obeying a marketing tactic quickly becomes a prison of thought, not even a sliver of light peeking through the prison walls. Now imagine 5,000 of these tactics piled on and you start to get a sense of the burden placed on members.
But it's a little worse than that, because all these are framed as bestowing freedom, abundance, growth, leadership and clarity on their members.
Hm.
Can We Call This Freedom?
Isn't it captivity when you're constantly scanning the horizon for what you feel like you don’t have yet?
Can We Call This Abundance?
Isn't it poverty of thought when you're always looking for someone to tell you what to do?
Can We Call This Self-Awareness?
How do you help others grow into their best selves when you haven’t allowed it to happen to yourself?
Can We Call This Owning Ourselves?
How can you lead others when you need them to make you feel like “somebody”?
Can We Call This Clarity?
How do you point the way home to a place you’ve never been?
All of these point to the same problem: NEEDINESS.
The truth is, there is no marketing strategy that is going to work for you or anyone else for that matter; not until you’ve liberated yourself from the tyranny of need. Even the tools of Inner Circle, as wonderful as I think they are, won't work nearly as well being guided by a needy mindset.
Of course, vendors are quite happy to keep you in that state. It’s how they think they need to make money. More internal slavery, which keeps the whole exhausting game running.
However, it’s completely possible to fix your eyes on a different horizon; a world where you help yourself by helping others, where neediness silently takes a backseat so abundance can grow naturally.
In this world, you attract people by building them up, inspiring, sometimes mystifying and always empowering. You create clients by growing them, not catching them.
Every tactic you learn here will be one we co-created for your marketing ecosystem; each designed for growth, not fear.
Inner Circle helps you trust yourself. This takes work. It’s not for the faint of heart. But it’s not rocket science either. It’s our birthright.
Inner Circle is about the process of liberation.
Liberation from need
Liberation from want
Liberation from fear
Liberation from shiny object syndrome
Liberation from fight or flight syndrome
Liberation from ignorance
And of course, the state of freedom is fun. It’s light-hearted. When you aren’t worried all the time about how others see you, it’s easier to see what is light and bright about this life.
There’s a lot of laughter in Inner Circle. And that’s why we’re more fun.
The Inner Circle is for those who love the idea of working with clients but are tired of chasing them, tired of searching for miracle tactic after tactic, and ready to use their enormous untapped power to create clients by bringing them in along automated marketing paths.
If attraction-based marketing is important to you; if you’re ready to leave the hard sell behind; if you want to learn more about video in marketing, if you want to make your fortune by serving others, then this might well be for you.
If you're looking for a push-button solution to instantly "crush it", demolish the competition and make a gazillion dollars by next week, that has to be a painful way to live. Also, that's just la-la-land stuff. There's doubtless more to you than you give yourself credit for.
The Inner Circle is for those who want to fulfill the promise of their current online business, or use the internet to make their offline business healthier. In either case, they understand the importance of making themselves the only reasonable choice for their prospective clients and are willing to make the necessary investments in themselves to make it a reality.
It doesn't matter if you're a beginner or a grizzled veteran. Inner Circle works equally well for both. Experienced marketers discover deeper levels in the topics they help beginners with, and beginners help the more experienced see things with fresh eyes.
How to Join The Inner Circle
CURRENT STATUS: Open for registration
- The Greenroom
- The Vault
- The Video Launch Code
- Master of Video Presence
- Bi-Weekly Mastermind
- Private Consult
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- The Greenroom
- The Vault
- The Video Launch Code
- Master of Video Presence
- Bi-Weekly Mastermind
- Private Consult
- 2 months free
- All-Access Pass to Courses
Business is the greatest learning laboratory in the world. She freely teaches you everything you need to know, as long as you're willing. Then you make rapid progress.
I sure wish I'd had this kind of a resource back when I was just coming online and trying to figure it all out. If you're still wondering if this is right for you, here are a few questions that may help.
Are you ready to look into yourself and accept the answers you receive? The only thing holding us back is what we don't know about ourselves.
Are you ready to invest in yourself and your business in this more sustained way? Your level of commitment almost always determines your degree of follow-through.
Are you OK with having someone who's been there before, guiding and supporting your decisions as you move forward? Course corrections are always more accurate when you can see the big picture.
If you need a little extra help in deciding, email me at steve@visibleauthority.com and I'll do my best to help you determine if this is the right fit for you.